Branding Photography in Boston – The Who, What, Where , When & Why

The What:

Brand photography is a type of photography that helps tell a story about your brand through images.  Your audience can learn who you are, what you do and give them a glimpse into what it would be like to work with you. 

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The Who:

Pretty much anyone who has a Boston area small business, whether you are an entrepreneur selling a tangible product or service based, you deserve to have beautiful images which capture you, your personality and your business.  

Are you…

• Just starting a new business
• Launching a new product
• Rebranding
• Looking to up your social media game (who isn’t these days??)
• Looking to have some fun, meeting a fun photographer and get beautiful images in the process?

The Why: 

This may be the most important of all.  You want to stand out from your competition and you know that showing who you are is what drives people to your business.  It’s the brands that inject their personal story into their advertising. They’ve created a unique brand voice that might be witty, raw, or quirky. 

Truth be told, the brands that I am most drawn to I see being WHO they are on social media and not simply selling a product.  They use their wit, humor or sense of self to tell us through words and images why I want to be a part of their journey.  I want to help them succeed and not because the product is the most amazing item or service I have ever seen, but because I want to champion the entrepreneur I feel like I know, even if its only through their social media presence.  

So here are a few other Why’s:  

1. Great First Impression:  this one seems obvious, but the images you use to advertise your business are going to be the first things most potential clients or customers see. You can write as much amazing copy as you want, but if your photos are lackluster, your brand is going to suffer. 
2. Increase Engagement:  It may or may not surprise you that photos that show people’s faces do so much better than graphics with text or stock photos, especially on Instagram! Like we talked about above, people purchase from people. 
3. People Shop From People:  I know I talked about this above, but its worth repeating. Your customers want to get to know you and the best way for them to do that is through branding photos that capture your personality! Just think of the brands that you LOVE buying from. Are they a faceless brand that gives you zero insight into their life? Or do they post cute branding photos of themselves that let you get to know them?
4. Foster Trust:  It’s incredibly difficult to trust someone you’ve never seen! People like to see who they’re supporting when they interact with your business, and photography is a great way to tell your story so your clients can get to know you and feel more comfortable working with you. 
5. Brand Consistency:  A professional branding photographer will not only take beautiful photos for your business, but they will make sure that the images work cohesively with the other visual elements of your brand. That means that instead of clashing with your logo and color scheme, the images will work with what you already have to become essential parts of your marketing strategy!
6. Be Unique:  No more using only stock photos like your competitors! And everyone has access to them, which means your competitors could be using the exact same photos (YIKES!). With your own professional photos, you will be able to set yourself and your business apart from those who copy and paste the same stock images over and over because they’re “good enough.” Your business is YOU, not what everyone else has.

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The Where: 

Typically these sessions occur in your business, but if you work at home, I will work with you to take photos somewhere that represent your brand.  Perhaps a local coffee shop, an outdoor garden, or in the hustle & bustle of the city.  During our conversations before the session, we can figure out what best represents YOU!

The Just Because: 

My clients have told me that I create an easygoing and fun environment that allows them to feel relaxed in front of the camera–maybe for the first time ever. When we’re working together, it’s a true collaboration and I’m on your team. We’ll do a lot of talking before your session, so I’ll have a chance to truly understand what you want to shine through your images.

Consider the endless possibilities:

• Your website 
• A link to sign up for a newsletter 
• Blog Post Images
• Instagram Posts/Stories
• LinkedIn & FaceBook
• Book Cover/Jacket Image
• Email List Newsletter Images
• Business Cards
• Etsy Shop Images
• Print Advertisements

The When:

I hope you are now thinking, sign me up? Or maybe you know someone who would benefit? Send this blog along!

I look forward to chatting with you more to make sure we are a good fit and I can learn more about your unique brand story.   Brand sessions can be quite personal, I love to chat with you on the phone before a session.  Fill out my contact form here to get the ball rolling!